PLATFORM_
Improving leasing and enquiries through digital design.
Challenge
PLATFORM_ is one of the UK’s most established Build-to-Rent developers, with thousands of homes under development and a long-term vision for how people should live, rent and thrive in cities. But their existing website wasn’t doing the brand justice - too narrow in its focus and too inflexible for a growing, multi-site business.
We were brought in to rethink the site from the ground up. Working closely with their internal team, we helped define the core user journeys across residents, investors and partners, then designed a modern new experience that better reflected the scale, ambition and personality of the business.
Solution
The new site is built on a headless architecture using Strapi CMS, giving PLATFORM_’s team a flexible, secure and scalable content setup. It also makes it easier to integrate third-party tools and features - from apartment listings to booking systems - while keeping the editorial experience smooth for non-technical users.
Solution
- Clearer structure for multi-audience journeys
- Easy to update CMS with room to grow
- A front-end experience that feels considered, contemporary and confidently different from traditional property developers
- A proper reset for a brand with big ambitions - bringing simplicity, structure and real digital flexibility to a fast-moving business.
This new site reflects the evolution of our business and communicates the scale of our vision. Northern Artillery understood our ambitions from the outset, and the result is a website that not only showcases what we’ve achieved so far but also provides a strong foundation for what’s ahead.
Kevin Watson
Operations & Commercial Director
Deliverables
Digital Experience
