Packaged Living
The response exceeded expectations. Chalkwood became one of Packaged Living's fastest-letting developments to date, their team citing it as the strongest and most complete marketing campaign they have ever deployed.
Challenge
Following a competitive pitch process, Northern Artillery was appointed to support Packaged Living in creating a compelling name, brand identity and marketing collateral for a new single family housing (SFH) development in Ebbsfleet Garden City. Named Chalkwood, the scheme needed to reflect its balance of nature, connectivity and resident wellbeing, while standing apart from more conventional volume housebuilder marketing.
This wasn’t just about promoting new homes; the project demanded a fresh approach to highlighting the long-term lifestyle benefits of Build to Rent, and doing so before the development achieved practical completion.
Solution
We handled the project end-to-end – from naming and brand strategy to full marketing execution. After naming the scheme Chalkwood, we developed a refined brand identity, complete with guidelines and assets tailored for both digital and physical rollout.
Our work included:
- Full suite of CGI visuals to showcase the scheme pre-completion.
- Cinematic film and photography assets.
- A bespoke digital brochure.
- Strategic messaging and positioning.
- Launch campaign creative for Rightmove and other digital platforms.
- Out-of-home advertising assets.
- Custom welcome gifts for new residents.
Everything was designed to elevate the Chalkwood experience and reflect the lifestyle promise Packaged Living wanted to deliver.
Results
The response exceeded expectations. Chalkwood became the one of the fastest-letting developments for Packaged Living to date and the team were thrilled with the outcome, calling it their strongest and most complete marketing campaign to date.
"Northern Artillery were an absolute pleasure to work with throughout the development of the Chalkwood brand. Despite being under very tight timelines, from day one, they brought fresh ideas, strategic insight, and a real understanding of what we were trying to achieve. The process was collaborative, efficient, and genuinely enjoyable - they listened closely, challenged us in all the right ways, and delivered a brand that truly captures the spirit of Chalkwood and its place in Ebbsfleet. We’ve had fantastic feedback from residents and stakeholders, and we’d highly recommend working with Northern Artillery to anyone!"
Holly Driscoll
Associate Operations
Client
Packaged Living
Output
Brand, Creative, CGI Imagery, Animation