GPE
Challenge
GPE – formerly Great Portland Estates – is a FTSE 250 Real Estate Investment Trust which specialises in the investment in and development of property across Central London. The organisation owns £2.3billion of commercial real estate across the capital but remains a relatively small organisation, with a headcount of c130 employees.
Recognising the need for a fresh brand look and feel, a more captivating tone-of-voice and an improved quality of marketing collateral for its extensive portfolio of fully-fitted managed office spaces, GPE sought a partner that could understand and deliver its vision, whilst handling all creative production under one roof.
Solution
We have closely collaborated with GPE to deliver a full suite of creative production assets.
The first step was to implement a strategic messaging approach, ensuring it was communicated effectively across all marketing channels. We then developed a distinctive brand identity that set the stage for the content roll-out, focusing on enhancing the quality of GPE's marketing collateral.
The GPE toolkit includes photorealistic 3D images and dynamic digital brochures that allow potential customers to take virtual tours of available properties, plus out-of-home and social content.
This more immersive brand experience encapsulates the high-quality nature and lifestyle characteristics of its offices and amenity spaces, demonstrating how GPE is a premium choice for firms seeking office accommodation in London.
Result
We have successfully enhanced the quality of GPE’s marketing materials, enabling the organisation to more effectively showcase its fully-fitted managed office spaces but crucially to make the brand stand out in a busy London market. Ultimately, this has been a key driver to business growth.
We continue to work with GPE on a long-term retained basis, producing all marketing material for its Fully Managed portfolio.
“We are absolutely thrilled with the work that Northern Artillery has produced in its first year as our partner. From our senior leadership team to our valued customers and everyone in between, I often hear the same opinion that the quality, content and overall style of our Fully Managed collateral is setting new standards in the sector, generating meaningful engagement that ‘brings to life’ the best-in-class buildings across our portfolio. We look forward very much to continuing this excellent work together in the years ahead and to delivering more fantastic results for our business.”
Rebecca Walton
Head of Marketing
