CASA by Moda
Challenge
CASA by Moda (the family housing arm of Moda Living) is setting a new standard for rental homes across the UK.
By 2025, it will deliver 5,000 much-needed high-quality family homes at accessible prices, all designed around Moda's core principles: best-in-class customer service, pioneering health & wellbeing services and strong ESG credentials.
From a standing start, our challenge was to take this new brand from inception to market, making it tangible and bringing it to life through every touch-point.
Solution
We exclusively handle the creative, digital, 3D and film requirements across Moda's ever-expanding portfolio of rental neighbourhoods.
The creative output includes a full range of design collateral – from brochures to hoarding, content for social feeds, brand videos, graphics, websites and CGIs.
Results
Working with Moda has given us a real opportunity to demonstrate our full capabilities as a creative production company, not only in respect of the quality of our output but also regarding our ability to deliver the storytelling around Moda’s BTR and ESG propositions.
"Northern Artillery has really understood our goals and vision as a developer-operator and has been instrumental in bringing CASA to market with great impact from a standing start. Top-quality collateral and creative thinking has differentiated their process; working with one team to create an array of quality digital experiences was unheard of until now. This is why we have chosen Northern Artillery as our dedicated provider of marketing collateral.”
Oscar Brooks
Director
Client
Moda
Partners
Moda internal creative team
Output
Brand identity, CGI, Commercial website & build, Brochure, Marketing video, Social media content.