The McEwan, Edinburgh
Challenge
As one of our founding clients, Moda Living demand that we maintain a keen understanding of its high-end rental property brand's culture and community.
Through the application of our expertise across all of its projects, we continue to achieve that and more. So when Moda approached us to create a full suite of assets and marketing collateral for The McEwan in Edinburgh, we jumped right in.
Solution
The McEwan is a mix of spacious studios, one and two-bed sharers and three-bed duplex apartments, comprising 476 new homes in total. Each home was styled by interior designers, Amos & Amos, and we collaborated closely with them to visualise their concepts in CGI.
With so many details to enjoy, these interiors needed to be seen to be fully appreciated. Our photorealistic 3D images therefore permitted potential residents to take a full virtual tour, gaining a genuine expectation of the 5* property and its exclusive amenity spaces which included private dining, a 24-hour gym and private cinema room.
We also supported Moda with The McEwan launch, creating social content, email campaigns and brochure creative.
Our client's success speaks for itself; it speaks for us too as their trusted creative production partner.
"Working with Northern Artillery as our creative production partner really streamlines the marketing process. Not only do they produce the best work in the business, having one point of contact from start to finish with all the required collateral created under one roof makes so much sense. At Moda we constantly pioneer new experiences for BTR residents and the team at Northern Artillery just get it right every time.”
Johnny Caddick
CEO
Client
Moda
Output
CGI Imagery, 360 Virtual Tour, Brand rollout, Animation, Creative Design, Digital Strategy, Drone Photography and Videography, Campaign