Brilliant Lighting faced the challenge of managing a complex digital presence, with their existing website built on a combination of WordPress and Magento.

The platform struggled to meet the growing demands of both their large-scale lighting design and installation clients, as well as smaller-scale customers looking for specific lighting products. They required a solution that could seamlessly combine rich, case study content with an e-commerce platform, ensuring a smooth user experience for a diverse customer base.

Northern Artillery helped Brilliant Lighting replatform their website to a new, more scalable architecture using Strapi and Shopify. This approach provided a flexible content management system (CMS) through Strapi, allowing the team to easily manage case studies, rich content, and product listings. Shopify’s e-commerce capabilities were integrated for smooth online shopping, handling the full range of products—from bespoke lighting designs to individual items.

We focused on creating a user-friendly experience that supported multiple customer types. The site was designed to showcase Brilliant Lighting’s expertise in large-scale projects while making it simple for smaller customers to find the specific lighting solutions they needed. The integration of both content and e-commerce in one cohesive platform meant that potential clients could easily navigate between detailed case studies and product selections.

The replatforming resulted in several key improvements for Brilliant Lighting:

• Enhanced User Experience: Customers could now easily access the rich case studies while seamlessly browsing the full product catalogue.
• Scalability: The new Strapi and Shopify combination gave Brilliant Lighting the flexibility to grow their online presence and easily add more products and content.
• Increased Conversion Rates: By streamlining the customer journey from inspiration (case studies) to purchase (lighting products), the website saw an increase in overall conversions.
• Improved Site Performance: The new platform delivered faster load times, contributing to a smoother browsing experience for users.

This solution empowered Brilliant Lighting to manage both their content and products more efficiently, positioning them for future growth while enhancing their ability to serve both large-scale and individual clients.