Heck!
Challenge
Heck Food, a well-loved UK food brand known for its bold flavours and quality ingredients, needed a fresh e-commerce platform that could keep up with their growing fan base and evolving brand. Their existing site needed to better support both the brand's story and their expanding product range, with a seamless shopping experience that makes it easy for customers to find their favourite Heck products.
Solution
We reimagined Heck’s Shopify website with an emphasis on UX and storytelling, creating a vibrant online experience that reflects the brand’s personality. We also enhanced the site with rich product pages, intuitive navigation, and interactive features, while also developing a content strategy that highlights Heck’s values and engages customers.
The new design showcases the bold colours and imagery synonymous with Heck, creating a distinctive and memorable shopping experience.
Results
Since the site launch, Heck Food has seen impressive results, including a:
- 210% increase in conversions
- 270% increase in total sales
- 220% increase in orders
The revamped website has significantly boosted user engagement and sales, reinforcing Heck’s position as a standout brand in the UK food sector.
Working with Northern Artillery was great. The team were easy to work with, understood our needs, and delivered exactly what we were looking for. They made the whole process smooth and stress-free. I’d happily recommend them.
Jack Tate
Marketing Manager
