Life Supplies is an online platform selling personal and home care products through a single subscription. It had a clear proposition – to provide safe and effective plant-based and sustainable products – but the lack of off-the-shelf subscription box model logic was holding the business back.

We designed and built a website with 3D assets to launch Life Supplies on a bespoke DTC box model subscription site.

To fulfil the subscription box model logic, we had to build a bespoke solution on Shopify. This elevated the Recharge subscription platform via a unique middleware application. All subscription and one-time purchase actions are handled via a bespoke API built in-house at Northern Artillery.

To give shoppers total control over their subscriptions, we mounted a Vue JS application into the Shopify account area, thus enabling customers to skip, add and remove products from their next subscription box.

Due to the bespoke nature of the build, we further evolved the site to allow for pre-filled product subscription logic which automatically amends customer's products and shipping frequencies via admin CMS control.

Through a process of continuous feedback, we’ve been able to routinely update and enhance user experiences across all aspects of the site, helping Life Supplies significantly grow their customer base.