Designed and engineered in the UK, the ULA Showerhead Filter System delivers unmatched water purity by removing the majority of hard water minerals, chlorine and sulphates. It is also the only showerhead on the market the market to have WRAS, NSF and ROHS certified filters. What really gives its unique position at the top of the market is the ability to add a beauty capsule taking your shower to the next level.

The challenge was creating a D2C eCommerce site that could tell that story clearly, show off the product’s engineering, and scale with the brand as it grows into capsules and additives.

We designed and built a fully custom Shopify storefront that reflects the product’s premium positioning, with:

• Modular, conversion-optimised UX
• Full 3D product visualisation and motion assets
• A stripped-back, confident design system that aligns with the brand direction.

Our content and motion teams created high-end animations to demonstrate the internal workings of the product - giving users a detailed view of the filtration system they wouldn’t see in real life.

The platform was built with future SKUs in mind, allowing ULA to launch capsule-based add-ons like vitamin C, collagen, and fragrance with minimal development work.

ULA launched with a premium digital experience that matches the innovation of the product itself. Early customer feedback has highlighted the clarity of the brand, ease of purchase, and the effectiveness of the visuals in explaining how the system works.

The Shopify site is already seeing strong engagement and conversion as the product gains traction in the clean beauty and wellness space.