CLOUD NINE, a leading brand in premium hair styling tools, was preparing to launch its latest range of straightening irons as part of a high-profile marketing campaign. The campaign, featuring celebrity ambassador Frankie Bridge, needed visually captivating assets that could bring the innovative product range to life.

CLOUD NINE sought a creative partner capable of delivering photorealistic CGI to showcase the new products in their best light, while also styling and animating the content to align with the campaign’s sophisticated aesthetic.

We collaborated closely with CLOUD NINE to produce a suite of high-quality CGI assets that formed the cornerstone of the campaign. Leveraging our expertise in photorealistic modelling and texturing, we created lifelike digital representations of the straightening irons, capturing every detail from their sleek design to their premium finish.

In addition to the product modelling, we developed storyboards to establish a cohesive narrative and visual style for the animation. Our team styled and animated the content, creating dynamic motion sequences that highlighted the irons’ features and innovative technology. The final assets were polished and delivered for use across multiple platforms.

The CGI assets played a pivotal role in the success of the CLOUD NINE marketing campaign. The photorealistic visuals elevated the brand’s messaging, providing a luxurious and engaging presentation of the new straightening irons. The animations and styled motion content captivated audiences, driving awareness and interest in the product launch.

The campaign, supported by the striking visuals, was well-received by both consumers and industry professionals, further solidifying CLOUD NINE as a leader in the premium hair styling tools market.