The CAROL bike is a one-of-a-kind exercise product. Unlike other home use, high-end gym equipment, CAROL is the only exercise bike scientifically proven to give you the benefits of a 45-minute run in as little as five minutes. That's because CAROL's AI-powered workouts automatically apply the optimal resistance based on your personal fitness. Our challenge was to show people how the CAROL bike benefits their health (more than competitors).
We created static and dynamic CGI animation of the bike. Showcasing its premium styling for use across all digital touchpoints.
We worked closely with the CAROL product engineers to produce a perfect replica of the bike in 3D. This asset eliminated photography costs and photoshoot health risks during the pandemic. It also provides a perfect, 360-degree view of the product. Allowing people to see it from every angle and understand how it improves their health.
When CAROL launched into the fitness and health sector, our cinematic animation was critical to showing the product in all its glory. Ensuring potential customers could see the bike's premium styling and understand its unique fitness benefits. For those health-conscious individuals on a busy schedule, scientific research has proven you can complete a REHITT work out in just five minutes with similar health benefits to that of a 45-minute run. Driving maximum results out of the shortest workout. In a 5-star rating, users have scored the CAROL Bike 4.7 for whipping them into shape.
Northern Artillery understood how important it was to develop a CGI asset highlighting the CAROL Bikes' unique engineering and premium design. They immersed themselves in our vision for the CAROL Bike. Having an expert team that understood the technical aspects of our product gave us confidence that we were in good hands to elevate the CAROL Bike visually. The aim was to educate our customer base on the product's technology and leading health benefits. Northern Artillery took charge and drove our mission.
CEO and co-founder, CAROL Bike