For over 20 years, Micro Scooters has been the UK’s leading brand for premium children’s and adult scooters, loved by families for their quality, innovation and longevity. Women-founded and proudly B Corp certified, the company exists to make everyday journeys better – from the school run to weekend adventures – while reducing its impact on the planet. With a commitment to repair, reuse and responsible design, their purpose is simple: to get more people moving in a way that’s good for them and the world around them.

Micro Scooters UK had outgrown their Magento 2 setup. The platform was becoming costly to maintain, slow to adapt to new commercial opportunities, and difficult for the internal team to manage day-to-day.

They needed a faster, more agile platform that could deliver a premium customer experience, support highly customisable products, and integrate seamlessly with their warehouse operations.

Northern Artillery reimagined the Micro Scooters UK digital experience from the ground up, replatforming to Shopify Plus for a simpler, more flexible, and scalable foundation.

Our approach included:

• Full design refresh to modernise the brand’s online presence while retaining its playful personality.
• Custom JavaScript applications for product personalisation, storing selections as Shopify line item properties and integrating directly with Micro Scooters’ warehouse management system.
• Applications that can be mounted as product add-ons or directly onto customisable product pages for a seamless experience.
• A bespoke Scooter Finder quiz leveraging the Shopify data model to help customers quickly find their perfect ride.
• Implementation of Shopify’s latest Options API, increasing product variant limits from 100 to 2,048 – unlocking advanced bundle functionality and enhanced merchandising.
• Streamlined user journeys to help customers find the right scooter, accessories, or parts more quickly
• Mobile-first performance optimisation to match the browsing habits of their customer base.
• Seamless Magento migration including product, order, and customer data with zero customer disruption.

The new Shopify Plus site delivers a faster, more intuitive shopping experience that’s easier for both customers and the internal team to use. With Shopify Plus, Micro Scooters UK can now

Key Outcomes:

• Launch campaigns and personalised product offerings faster.
• Manage complex product configurations without development bottlenecks.
• Offer advanced bundle and customisation options thanks to the upgraded variant capacity.