Karen Betts Pen

Bringing the world’s first luxury, customisable beauty pen to life.

"The team at NA have been amazing to work with on the CG for our new brand – patient responsive and solutions-focused, with a beautiful output at the end. The CG work has really helped us elevate the brand, communicate who we are and showcase the craftsmanship behind the product. The thing that’s stood out most to me has been the communication; nothing has ever felt like too much. They helped us hit some very challenging deadlines, and that commitment has been hugely appreciated.”

Karen Betts

Founder

Challenge

The KB Pen brings three everyday beauty products together in one refillable, customisable tool. With interchangeable cartridges, a range of wearable shades and a luxury-grade finish, every detail of the product had been carefully considered.

However, with the product still in development and yet to be manufactured, traditional product photography wasn’t possible. Karen Betts Beauty needed high-quality launch content that could accurately showcase the design, finishes and functionality of the pen before a physical version existed.

Our solution

We worked closely with the product draughtsmen, using their technical drawings and specifications to accurately build the KB Pen in CGI ahead of manufacture.

Our understanding of materials, lighting and visual composition allowed us to transform the technical designs into a beautifully crafted digital product. We recreated its luxury metallic finishes, interchangeable components and intricate details, before developing a suite of premium stills and animations that demonstrated how the pen could be customised and used.

Our Solution

The CGI formed part of the wider creative vision developed by Propaganda and the internal Karen Betts Beauty team. Working within this distinctive creative world, we produced visuals that felt completely aligned with the brand while showcasing the craftsmanship and versatility of the product.

This gave the team complete creative flexibility, allowing us to refine angles, finishes, lighting and movement without relying on a physical product or photoshoot.
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Result

The final collection brought the KB Pen to life while it was still in development, giving Karen Betts Beauty a complete bank of premium visuals ready for launch.

Used across the website, social media and wider campaign, the CGI imagery and animation helped customers understand the product, explore its customisable features and appreciate the quality of its design before it had even been manufactured.

Client

Karen Betts

Output

CGI Imagery, Animation