Glossilox

We partnered with Just My Look to bring their Glossilox serum to life through a bold, abstract social animation. The brief called for something bigger than a product showcase: a cinematic world-building concept in which gloss itself becomes the hero, transforming an entire city and communicating the product's core promise: total hydration, amplified shine, and hair brought back to life.

The creative direction centred on a single evocative idea: a transformative surge of hydration and shine, amplified, radiant, renewed. The animation opens with the camera slowly orbiting the Glossilox product, perched atop a towering city building. Then, without warning, a powerful cascade of pink gloss surges downward, flooding the city and rushing through the streets below.
Buildings become glossy, prismatic, jewel-like. Finally, the city is left glowing, renewed, drenched in gloss.

• 3D Product Build — Photorealistic model of the Glossilox serum, the centrepiece of the entire animation.
• Abstract City Simulation — A fully 3D urban environment constructed to serve the gloss surge narrative.
• Dynamic Fluid Simulation — Gloss cascade and flood sequence created to feel powerful, cinematic, and brand-relevant.
• Gloss Material Transformation — Environment shaders transitioning from matte to glassy, prismatic surfaces as the gloss takes hold.
• Social-Ready Animation — Final output optimised for vertical and square social formats.