Help launch an innovative new footwear range from the German brand Betterguard into the competitive outdoor market.
Their goal is to drastically reduce ankle injuries amongst hikers. About 40% of all hiking injuries affect the ankle because unfamiliar terrain increases the risk of painful twisting.
The innovative technology combines natural freedom of motion with effective joint protection. Offering the best of both worlds. Unlike traditional solutions, such as orthoses, that restrict movement too much and classic soft support that don’t provide enough protection.
Northern Artillery produced all digital creative and development for the new product range. Modelling and animating the product in 3D, bringing it to life online to highlight its unique benefits.
This fed into the new Terrein website, with an online product experience to introduce the innovative footwear and showcase it’s unique features.
Betterguard has been selected by the NBA’s official 2022 NBA Launchpad Portfolio Company – the US basketball league’s latest initiative to source, evaluate and pilot emerging technologies that impact the future of the game.