Bert and May

Known for its distinctive handmade tiles, reclaimed materials and raw yet refined aesthetic, Bert & May has established itself as a leading name in design-led interiors.

With a rich heritage rooted in traditional craftsmanship and a strong customer base across consumer and trade markets.

The site didn't live up to the brand. Tiles are a considered buy: customers pick a material and finish, then work out how many they need. The old store made that harder than it should have been, and trade orders relied on manual sales admin behind the scenes.

We focused on what matters most in tile retail, which is finding the right product and knowing exactly what you're getting.

Consumer and trade customers need different things, so we designed for both from the start.

We built a bespoke theme on a cleaner foundation. Collection pages and product pages now do more of the explaining, so customers buy with confidence.

Shopify Plus B2B handles trade pricing and cuts out most of the manual admin. We also cleared out the technical debt, so the team can keep evolving the site without fighting the code.

The new site walks customers through choosing the right tile and puts related products where they're needed.

The result is a premium store that does the practical work of turning interest into orders.