ATP
Global e-commerce platform for the official ATP Store
Challenge
The ATP required a premium global e-commerce platform that could reflect the scale and stature of the Tour, while remaining flexible enough to support future growth, new product lines, and international markets.
Key challenges included:
- Creating a brand-led shopping experience suitable for a global sports organisation
- Supporting a complex retail operation led by Levy Merchandising
- Delivering a scalable platform capable of evolving alongside the ATP’s long-term retail strategy
Solution
Working closely with Levy Merchandising’s retail, product, and licensing teams, Northern Artillery led the end-to-end digital delivery of the ATP Store.
The platform was designed and built to prioritise clarity, performance, and brand consistency, while providing a robust foundation for ongoing development. Shopify was selected to support global scale, operational efficiency, and long-term flexibility.
The store launches with a comprehensive catalogue of tennis apparel and accessories, including collections from ATP principal partners Lacoste, Dunlop, and Waterdrop, alongside an exclusive ATP-branded fanwear range developed with Levy’s in-house design team.
Result
The ATP Store delivers a fast, scalable, and brand-led commerce experience that supports the ATP’s global retail ambitions and provides fans with a dedicated destination for official merchandise.
Early feedback following launch has been overwhelmingly positive, reflecting the strength of collaboration across all teams involved.
“We’re so pleased with how the launch has gone so far, with only positive feedback. We had a lot of fun working on the project and are very proud of the collective effort across all teams involved.”
Tom Hart
Head of Brand
Output
Shopify website - design and development
