INKEY is a global skincare brand founded on the belief that knowledge is power. Quite simply, the more you know about your skin, the better you can care for it.
In the last three years, this straight-forward, straight-talking approach has helped the brand grow nearly 600%. Their multi-region website is key to this success. It's one of their primary sales channels. Allowing them to ask customers about their skincare goals and deliver bespoke recipes that help people feel real comfort in their skin.
Given the importance of their online presence, INKEY briefed us to handle all their digital creative development.
We fully redesigned and rebuilt the site late 2021. Improving the user experience and increasing conversion through a simpler, more intuitive UI.
Key to the latest site developments is the Recipe builder. This series of questions is designed to lead people to the products best-suited to their skin and achieving their goals. At the same time, avoiding anything that isn't right for them.
The INKEY List is at a seminal phase as we double down on our tech-enabled human skincare support proposition via theinkeylist.com. Northern Artillery have been the perfect partners to keep pace with our hyper growth over the last year, and we are excited to work together to find innovative ways to help over 6 million consumers 121 on their skincare journey in 2022.
CEO and Co-founder The Inkey List