imagesound is itself a creative business, being an in-store experiences provider typically serving the retail and hospitality industries. Operating in over 160 countries across the globe – partnering with brands in banking, fashion, food & beverage, automotive and telecommunications amongst many others – the firm needed a new identity that better reflected its prominent market positioning and passion for music.

Before & After


As a classic branding brief, this project required a granular understanding of imagesound’s proposition – from the full breadth of its stakeholder audience to the end-product of the services it supplies to clients.

By auditing imagesound’s marketing collateral and interrogating those leading the business, we identified an unparalleled love of music that runs through its creative process – and built upon this to conceive a dynamic new graphic device that could be used in a variety of ways across a new website design and other marcomms to tell the brand’s impressive story.

The rest, as they say, is history.

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imagesound is thrilled with its striking new identity, one that sets it apart from more ‘corporate’ competitors by perfectly representing the energy of its people and the quality of its output.

Our work even inspired imagesound to create a sonic ident to partner with its new brand – evidence enough that the firm has fully bought into its new image.

We look forward to hearing more about the business landing some monster new clients off the back of it in the very near future!

“The whole team at Northern Artillery has been fantastic to work with, demonstrating a remarkable understanding of our objectives and proposition from the outset and translating them into a visually stunning, cohesive brand strategy. Their professionalism, creativity, attention to detail and willingness to accommodate our needs really stood out. We’re thrilled with the re-brand and website and look forward to collaborating with them further in future.”

David Whittaker

Global Creative Director