Biostime, along with sister brands Good Gout and Dodie, operated across multiple platforms, creating inefficiencies in management and user experience.

They needed to migrate from Magento to Shopify while consolidating three brands into a single storefront. This required a seamless integration strategy that maintained brand identity while simplifying customer navigation and purchasing journeys.

We led the strategic migration, merging Biostime, Good Gout, and Dodie into one cohesive Shopify+ store.

Our approach focused on:

• Developing a unified storefront that retained individual brand presence while streamlining operations.
• Consolidating user journeys to create a frictionless shopping experience across all product ranges.
• Enhancing site performance and mobile responsiveness for an optimised eCommerce experience.
• Implementing improved subscription management tools to support customer retention.
• Ensuring a seamless transition from Magento, preserving historical data and customer accounts.

• A single, fully integrated Shopify+ storefront, reducing operational complexity.
• Improved user experience with streamlined navigation and purchasing flows.
• Enhanced site speed and mobile performance, leading to increased engagement.
• A more efficient back-end system for content management and product updates.
• Strengthened customer retention with a refined subscription model.

This project highlights our expertise in large-scale eCommerce migrations, particularly in strategic brand consolidation and user journey optimisation.