Time4sleep
Challenge
Since 2006, Time4Sleep has been helping customers sleep better with beautiful beds, comfy mattresses and stylish furniture – all at great value. Following sustained growth and the addition of a purpose-built warehouse, the business needed a modern ecommerce platform and smarter stock management tools to support its evolving logistics model.
Its previous bespoke platform, originally built by our team, had served the business well for several years. But with growing operational complexity – from multi-channel sales to unique delivery requirements – the system was becoming harder to scale and maintain. Time4Sleep needed a future-ready solution that could balance frontend performance with backend flexibility, all while continuing to deliver a standout customer experience.
Solution
We migrated Time4Sleep to Shopify Plus – transforming its ecommerce infrastructure with a faster, more flexible and intuitive platform. To support their unique logistics operation, we delivered a set of custom integrations that connect Shopify Plus with their warehouse, shipping and marketplace systems.
This included:
– Bespoke Shopify Plus theme and UX to support high-converting product discovery
– Integration with Linnworks to manage multi-channel sales across Amazon, Wayfair, Etsy and more
– Custom shipping rules and courier logic to handle varied product sizes and delivery types
– A reworked Shopify Plus admin experience tailored to the internal team’s workflows
– Klaviyo integration for email automation, abandoned cart recovery and customer review capture
– Klarna implementation for flexible payment options
Result
Time4Sleep now runs on a robust Shopify Plus setup that balances flexibility with performance:
– Faster load times and smoother UX, particularly across mobile
– Streamlined backend processes for order, customer and stock management
– Increased reach through new sales channels
– Lower maintenance overhead compared to the previous system
– A scalable Shopify Plus foundation ready for future growth
The result is a modern DTC experience that works just as hard for the team behind it as it does for customers shopping online.
"Operating in a fiercely competitive market and with ambition to further advance our business, we needed a new end-to-end solution to aid and streamline our business processes. The Northern Artillery team really took the time to understand the detail of our operation and the end result of their work is a system that seamlessly links the entire process, from order creation right through to customer aftercare. The efficiencies we have gained has enabled us to scale our operation with minimal need to expand our team whilst delivering even greater value to our customers. As well as being a great bunch of people to work with, what sets Northern Artillery apart is their ability to combine great design with commercial acumen and technical expertise."
Jonathan Warren
Director
